CEO – Jennie Wong, Ph.D.
CEO – Jennie Wong, Ph.D. Co-founder of ABorC. Wong leads business and product strategy for the company and provides thought leadership on the problem of choice and content overload.

CTO – Steve Krause
CTO – Steve Krause Co-founder of ABorC. Krause leads web and mobile development efforts for the company and is a 3-time CTO with 2 decades of ecommerce experience.

Chief Content Officer – Maria Wright
Senior Editor – Maria Wright Co-inventor of ABorC’s method for creating interactive meta-content. Wright creates and edits quizzes and other core content.

Advisor – Kevin Madsen
Advisor – Kevin Madsen VP of partnerships and growth at VSCO (Visual Supply Co), co-founder of SlimBooks, experienced founder coach, lean startup guy.

Advisor – Fran Maier
Advisor – Fran Maier Founder of TRUSTe and, serial entrepreneur, B2C marketing and branding expert, MBA from Stanford.

Advisor – Farzad Ehsani
Advisor – Farzad Ehsani Founder and CEO of Fluential, serial entrepreneur, experienced fundraiser and senior executive, Masters in Electrical Engineering from MIT.

Advisor – Katherine Glassey
Advisor – Katherine Glassey First Officer at Cruzin, 3-time CEO with multiple exits, track record of successful strategy and execution across multiple industries.

Advisor – F. Randall Farmer
Advisor – F. Randall Farmer Author of “Building Web Reputation Systems,” co-creator of one of the first virtual worlds and JSON, expert on intellectual property and social media products, networks, and communities.

Accelerated by Women's Startup Lab (Winter 2014).