Team
CEO – Jennie Wong, Ph.D.
Co-founder of ABorC. Wong leads business and product strategy for the company and provides thought leadership on the problem of choice and content overload.
Co-founder of ABorC. Wong leads business and product strategy for the company and provides thought leadership on the problem of choice and content overload.
CTO – Steve Krause
Co-founder of ABorC. Krause leads web and mobile development efforts for the company and is a 3-time CTO with 2 decades of ecommerce experience.
Co-founder of ABorC. Krause leads web and mobile development efforts for the company and is a 3-time CTO with 2 decades of ecommerce experience.
Chief Content Officer – Maria Wright
Co-inventor of ABorC’s method for creating interactive meta-content. Wright creates and edits quizzes and other core content.
Co-inventor of ABorC’s method for creating interactive meta-content. Wright creates and edits quizzes and other core content.
Advisor – Kevin Madsen
VP of partnerships and growth at VSCO (Visual Supply Co), co-founder of SlimBooks, experienced founder coach, lean startup guy.
VP of partnerships and growth at VSCO (Visual Supply Co), co-founder of SlimBooks, experienced founder coach, lean startup guy.
Advisor – Fran Maier
Founder of TRUSTe and Match.com, serial entrepreneur, B2C marketing and branding expert, MBA from Stanford.
Founder of TRUSTe and Match.com, serial entrepreneur, B2C marketing and branding expert, MBA from Stanford.
Advisor – Farzad Ehsani
Founder and CEO of Fluential, serial entrepreneur, experienced fundraiser and senior executive, Masters in Electrical Engineering from MIT.
Founder and CEO of Fluential, serial entrepreneur, experienced fundraiser and senior executive, Masters in Electrical Engineering from MIT.
Advisor – Katherine Glassey
First Officer at Cruzin, 3-time CEO with multiple exits, track record of successful strategy and execution across multiple industries.
First Officer at Cruzin, 3-time CEO with multiple exits, track record of successful strategy and execution across multiple industries.
Advisor – F. Randall Farmer
Author of “Building Web Reputation Systems,” co-creator of one of the first virtual worlds and JSON, expert on intellectual property and social media products, networks, and communities.
Author of “Building Web Reputation Systems,” co-creator of one of the first virtual worlds and JSON, expert on intellectual property and social media products, networks, and communities.
Accelerated by Women's Startup Lab (Winter 2014).